Healthcare marketers are tasked with reaching the right audiences and influencing them to take targeted actions, all while ensuring their campaigns meet the privacy requirements for HIPPA compliance.

But HIPAA doesn’t have to hold healthcare brands back from achieving high-impact advertising. Using HIPAA-compliant targeting strategies, and advertising in ways suited to each phase of the patient journey, can help healthcare marketers deliver their messages effectively and reach large, relevant pools of potential patients.

How does your healthcare brand advertise to patients?

Download the playbook that explores how to reach your audiences wherever they are on their patient journey, all while maintaining privacy and complying with HIPPA. Topics include:

• The stages of the patient journey and the most effective channels across that journey.
• How third-party data can ensure HIPAA-compliant campaigns.
• The new tech solutions that improve, expand, and sharpen audience targeting.

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