This Back-to-School season, consumers are ready to buy. The National Retail Federation estimates Back-to-School spending will rise to an all-time high of $37.1 billion, fueled by pent-up post-pandemic demand.

These days, consumers are prioritizing a shopping strategy that allows them to get the essentials they need and the splurges they crave, but at a price that makes them feel comfortable. Retailers need to understand current consumer behaviors and create a strategy designed to meet shoppers’ needs. This playbook will help you make the grade with “Savvy Shoppers” and capture your share of Back-to-School shopping dollars. It will walk you through:

• What today’s “Savvy Shoppers” are looking for (Hint: It’s not always the lowest price)
• The latest consumer behaviors of parents, college students, and teachers
• Ways to drive business beyond typical promotions and sales

​