ON DEMAND WEBINAR
Duration: 1 hour

​The $160B gift card market is a significant source of revenue for U.S. retailers and restaurants. However, as the gift card market shifts to a digital-first mindset, retailers and restaurant brands have the opportunity to convert their gift-card program strategies from a tender/payment-based approach to a customer engagement approach. 

This webinar will include findings from Incisiv’s new benchmark research study, commissioned by GiftNow, “Evolution of Gift Cards: From Transactions to Engagement,” and a panelist discussion covering:

• Recent data on gifting trends over the past year and their impact on retailers
• Retailers’ and restaurants’ current physical and digital gift card maturity 
• Strategic recommendations retailers and restaurants can take to capitalize on digital gift card growth opportunities

SPEAKERS  

Dan Farrell
Vice President and General Manager for Merchant Solutions
Loop Commerce

Gaurav Pant
Chief Insights Officer
Incisiv

Dana Springfield
Vice President of Marketing
Dover Saddlery

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Michelle Connors
Senior eCommerce Product Operations Manager
Crocs