The Good, the Bad & the Ugly 2020:

A guide for brands

This annual report evaluates which brands are dominating the new consumer market (the Good), which brands are barely getting by (the Bad), and which will flatline soon if they don’t make some big changes (the Ugly)—weighing data from 2017, 2018, and 2019 to identify year-over-year industry trends. 

This year we went a step further and added in 8 brand attributes to get a better understanding of why some brands are the bee’s knees and others are at the bottom of the barrel.

The full report shares all the results of the good, the bad and the ugly including a 3-year retrospective, deep dives into key verticals such as big box, grocery & financial as well as an in-depth look into the brand attributes and what consumers value in the brands they love (or hate).



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