Great ROAS, Terrible Results: The Case for CLV-Centric Advertising
Sponsored content for Crealytics by Marketing Dive's Brand Studio
Duration: 1 hour
Return on Ad Spend (ROAS) is a commonly used KPI in performance advertising. It’s an easy metric to calculate, provides visibility into growth and efficiency, and almost every major platform will report against it. Yet, it is mostly worthless and utterly misleading.
What’s needed is a metric that incorporates new customer acquisition, profit margins and ultimately, customer lifetime value (CLV).
Join us in a new webinar as e-commerce industry expert Dan Jenks, Former GM, Americas ASOS, and Andreas Reiffen, CEO and Founder of Crealytics, explore how retailers can embed CLV directly into performance advertising campaigns. During the webinar, participants will:
Learn the value of predictive CLV
Discover the opportunities that come with moving from a transaction-based measurement to a customer-centric one
Andreas Reiffen CEO
Dan Jenks Independent Consultant
Former GM, Americas ASOS
Copyright 2019 Industry Dive
Form submitted successfully.
Thank you for your interest in the webinar! Check your inbox for an email with instructions on viewing the on-demand webinar.