In today’s tight job market, employers competing for the best talent are looking for ways to stand out. Health insurance and retirement savings plans, even generous ones, aren’t enough anymore. To address their employees’ individual financial and lifestyle needs, many employers are now looking to offer a variety of voluntary benefits, such as pet, auto and home insurance.

For benefits brokers, success comes from enabling employer clients to implement these programs well so employees can take full advantage of the benefit. That successful outcome is most likely to occur when the broker and insurance carrier work as strategic partners in service to the employer. In this playbook, readers will learn:

• How a well-designed voluntary-benefits program helps employers sweeten the deals they offer new hires, while minimizing their costs in time and money
• The importance of the broker-carrier relationship in delivering value to employees
• Ways a carrier can streamline and automate the process, and provide ongoing support to busy HR teams

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