Healthcare is on a digital transformation journey. From telemedicine, connecting physicians and patients, to virtual speaker events hosted by biopharma reps to engage with physicians, digital experiences are no longer considered “Death by PowerPoint.” In fact, virtual speaker programs are becoming a standard in teaching physicians about new drugs and sharing best practices in leveraging those drugs in emerging treatment protocols. 

In this playbook from MedPoint Digital, we explore the benefits of virtual speaker programs over in-person—lower costs, increased attendance and convenience—as well as:

• How they empower compliance and reduce the possibility of violating anti-kickback laws
• Best practices to increase engagement
• What to look for in a virtual speaker program provider

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