Despite the high frequency of their shopping and the wide variety of goods they purchased online, online consumers still abandoned potential purchases often. In fact, an estimated 74% of recent survey respondents, for example, had abandoned carts within the last month.
Ultimately, online brands need the right game plan – and toolset – to continually test new strategies designed to appeal to online shoppers’ preferences and compel them to come back.
This report — driven by the results of a survey of over 1,300 adult consumers who make online purchases at least monthly — explores the trends and preferences of online shoppers. The report highlights: