WEBINAR ON DEMAND
Duration: 1 hour

Women are thirsty for functional beverages that help them feel their best. Gen Z, Millennial and Gen X women represent 87 million shoppers and they are craving products that deliver clean energy and help them manage hormonal changes throughout life stages. With experts predicting that the value of the women’s health market will reach $68.53B by 2030 and the functional beverages category will hit $339.6B by 2030, brands have a unique opportunity to lead the next wave of wellness innovation. 

This webinar will take a deep dive into how forward-thinking brands can win with women-focused formulations that utilize plant-based and clinically studied ingredients. Attend this webinar to learn:

• How women’s health priorities are driving market trends
• How functional ingredients can help women achieve hormonal harmony without compromising energy
• How to tap into the growing market craving sustainable energy sources

SPEAKERS

Brian Zapp
Director of Marketing
Applied Food Sciences
 

Kate Stevenson
​Director of Client Strategy
Brightfield Group