Survey says...shoppers are ready to head back into stores.

As consumers get ready to resume in-person shopping, reaching relevant audiences during the right moment is more important than ever.

Retailers and brands should be fueling their marketing campaigns with rich data to more efficiently connect with key audiences, eliminate wasted impressions, and drive visits to stores.

This retail playbook features the latest retail insights to help create an effective marketing strategy this season, including:

• Current visitation trends to retail locations and what they signal for the rest of 2021
• Tips on how to reach high value audiences
• Recommended targeting strategies to drive visits while measuring the impact of your marketing across mobile, desktop, and CTV media channels