While generative AI is on everyone's lips, marketers report that analytics are influencing only 53% of their decisions. This represents a missed opportunity for organizations that could be using AI and automation tools to make more informed decisions and drive better ROI.

So, why aren’t more companies taking action? The barriers to success are plentiful. The data itself must be credible, high-quality and up to date, and it must be plugged into a tool or platform that enables AI-powered analysis and aggregation. Furthermore, companies must also recruit or upskill employees in data analytics, or use technology that allows analysis across the organization.

In this playbook, we discuss how four companies are using advanced AI techniques to:

• Capture a comprehensive view of their customers to improve customer targeting
• Drive smarter, faster decisions across on-prem, hybrid and cloud environments
• Improve revenue performance, manage costs, mitigate risks, and so much more

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