Healthcare marketers are constantly balancing improving access to care while protecting patient privacy. Updated guidance from the HHS on web tracking technology and HIPAA changed that balance, making it difficult for healthcare teams to supply important data to their most critical marketing tools in a HIPAA compliant way.

In this eBook, you’ll learn:

• How you can bridge the gap between patient privacy and digital marketing quickly and cost-effectively
• Why a BAA alone isn't enough to protect you
• How to make your most important analytics and marketing tools HIPAA compliant