WEBINAR ON DEMAND
Duration: 1 hour
Just a few years ago, retail media networks accounted for just a fraction of the advertising budget. Today, U.S. retail media ad spend is nearly $55 billion and is expected to hit almost $130 billion by 2028. Despite the significant investment in advertising, it can still be hard for retailers to ensure their brands stand out in a sea of similar ones– especially on large sites like Amazon or Walmart.
However, brands can harness many advertising components to positively impact performance. By taking these key strategic actions, brands come out on top and gain market share in this highly competitive space. In this webinar, learn:
SPEAKER