Is there anything more disheartening for a retail brand manager than to tour a store and discover a bare shelf or indifferent facing for his or her product? Solving shelf issues like these is a daunting task. Data alone often reveals little. What about adjacencies? Shelf position? Days of supply? Implementing planogram best practice may go beyond appeals to the store manager’s good will.
This playbook offers ideas, insight, facts, and expert commentary to help guide your decision-making on retail store initiatives. See what support and resources you should invest in to maintain or accelerate brand sales in a fast-evolving shopping environment. Request your copy now to:
Learn the 6 warning signs of failing shelf health
Discover how top brand marketers engage retail store partners to minimize execution gaps
Discover effective alternative strategies to live, in-person audit checks of shelf placement, stocking, and facing