The End of Digital Overwhelm: 5 Questions Your Data Intelligence Should Be Able to Answer​

Custom content for 1010Data by Retail Dive's Brand Studio

As the customer-decision journey expands to include new technologies, touchpoints and marketplaces, most approaches to eCommerce intelligence either offer too much or too little information to be useful.

Intelligence data helps marketers make better, faster and more confident decisions about how consumers engage with their products. Our playbook answers these five questions, which can help retailers craft more effective, strategic campaigns:

  1. Where do we stand against our competition?
  2. Where will up-and-coming threats come from?
  3. What kind of assortment will drive sales?
  4. Where should we be investing our marketing budget?
  5. How can we encourage customer loyalty?


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