As retailers look to reinvent themselves to meet changing consumer demands and combat fierce competition, they are looking to AI-powered solutions for many use cases, including search and personalization.

While it’s clear to retail industry leaders that AI can bring tremendous value, the dozens of vendors that claim their solution is truly based in AI and can solve their pain points can be overwhelming. Our new playbook features five questions retailers should ask to determine whether a solution is genuinely AI-powered.

The playbook also highlights:

• Red flags to be aware of when identifying AI partners (or impostors)
• Ways AI can improve your ad campaign ROI and empower your marketers
• Examples of positive results that retail marketers have seen
   

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