As universities struggle to recruit qualified students — particularly in a post-pandemic world, and particularly from historically-underserved communities — many are looking for unique ways to approach recruitment that fits within their budget and time constraints. That’s where Common App can help. 

Members of this not-for-profit organization — which provides an easy-to-use forum for online college applications, among other things — have found that it’s a powerful tool to not only help attract the most qualified candidates to their schools, but to also increase the level of diversity they bring to their student body. For example, schools that use Common App have benefitted from the following:

• Access to a large, qualified pool of applicants
• A more diverse range of candidates 
• A streamlined application process that works within a user-friendly platform

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