LIVE WEBINAR
July 15 2pm ET
1 hour

Credit scores are a proven, foundational part of the leasing process—better scores reliably correlate with better payment outcomes, which is exactly why they anchor screening today. But the renter population skews toward thinner files and lower scores than the broader consumer population: roughly 44% of renters fall below common acceptance thresholds, and about 10% of Americans have no credit record at all. For those applicants, credit alone gives the screening process less to work with, pushing many into conditional approvals or declines that add friction and risk losing good renters before a lease is signed.

That's where cash flow data complements credit. By layering in an applicant's actual banking activity, income consistency, cash reserves, and spending patterns, operators gain a fuller picture of financial health for the applicants that credit can't fully evaluate.

Join Maitri Johnson of TransUnion and Akaash Gupta of Nova Credit to see how cash flow data works alongside traditional credit to surface qualified renters from your declined and conditionally-approved pool. New analysis by Nova Credit shows that 26% to 37% of these applicants can be safely approved within your current risk tolerance—with delinquency rates comparable to or better than the applicants you already approve. And when you look at what happens next, these renters pay reliably, often carrying more financial cushion than applicants approved on credit alone. The result is a genuine win-win: lower barriers to housing for renters, and more leasing volume and operating efficiency for operators.

In this session, you'll learn:

• Where the renter population's credit profile leaves leasing volume on the table and how cash flow data fills that gap
• How these renters actually perform on delinquency at every property class and credit threshold
• A practical path to moving conditional approvals and declines to standard approvals, without adding risk

Bring your screening questions and leave with a clear view of how to fill units faster from the leads you already have.
 

SPEAKERS

Maitri Johnson
Senior Vice President, Strategy Planning, Tenant & Employment
TransUnion

Akaash Gupta
Head of Rental Housing Partnerships
Nova Credit