Job seekers today have choices. With record low unemployment rate, employers are finding it increasingly difficult to stand out in their industry. Not only are the stakes high, but companies are under pressure to meet business objectives while the competition for skilled candidates keeps growing.

Job seekers also have more access than ever to your company brand and culture. It’s no longer just about having an online presence, it’s about creating a story that attracts and resonates with the right talent. In this ebook, we will step you through how you can effectively engage the job seeker you want by maximizing your employer brand with Company Pages.