Brands across all industries are looking to keep customers closer, sell them more products, and provide them with better experiences. Embedded finance, the integration of financial services into digital experiences from non-financial brands, is helping many brands do all three. Companies are eager to realize more value from embedded finance in coming years and will benefit from solutions that appeal to segments of their customer base that are underserved by their existing offerings. 

New research from Galileo Financial Technologies and Payments Dive explores the state of embedded finance and the value it’s delivering to companies and their customers. This report recommends 3 steps companies should take as they begin offering financial products to their customers:

• Determine how to monetize and fit embedded finance products into the business 
• Develop strong value propositions to address customers’ problems and improve their experiences 
• Establish a partnership with a financial technology platform

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