Whether selling electronics, sports cars or anything in between, today’s marketers operate in an environment where experiences “trump all,” surpassing price and product as the “it” factor that moves consumers to buy, come back for more and bring others along.

In-person experiences invariably hinge on visual and tactile cues—signs and graphics in various formats and functions—to deliver delight and earn customers’ preference.

Our new infographic explores tips that can help time and resource-crunched marketers looking for new, unique solutions in print and signage. The infographic:

• Uncover ways to spark ideas to build winning in-person experiences with signs and graphics
• Emphasizes the value of picking your desired outcome first– think driving awareness, conversions, educating or engagement
• Highlights the importance of selecting project feature preferences, from material, format and features

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