Ecommerce is the growth driver in retail, with online sales accounting for 15.9% of total retail sales in the first quarter of 2024, up from 14.9% in the first quarter of 2013 and 6% in 2014. Over the past decade, direct-to-consumer (DTC) companies have been heralded for their efficient, direct-to-market approach that gives brands increased control by bypassing intermediaries and engaging directly with customers—ideally driving higher margins. Yet lately brands aiming to launch or scale their DTC presence are facing choppy waters as profitability remains elusive.

DTC brands that aim to go it alone without a physical presence, retail partners, or marketplace partners are likely to find themselves facing a profitability challenge. This infographic demonstrates how engaging a holistic ecommerce platform allows you to set a course for success and highlights:

• Four challenges facing DTC companies
• Key features of a holistic ecommerce platform
• A DTC success case

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