WEBINAR ON DEMAND
Duration: 1 hour

In 2023, the home, garden, and furniture industry encountered a variety of headwinds, yet despite these challenges, brands and retailers in this space demonstrated resilience by finding innovative ways to target consumers. According to BigCommerce’s Global Ecommerce Report, home businesses saw a year-over-year global gross merchandise value (GMV) increase of 3.25%, demonstrating the industry’s opportunity to grow in 2024.

However, with the market still experiencing its fair share of challenges, it’s more important than ever for brands to incorporate strategies designed to attract today’s consumers. This webinar will explore the opportunities home, garden, and furniture businesses have to adapt to the modern shopping landscape, bring their products to life for consumers, and improve the customer experience. We will cover four major trends:

• How building showroom-like experiences through a site’s design or the use of tools like AI, VR, and AR can attract customers and give them the confidence to buy online.
• The benefits of creating experiences for trade (B2B) customers that are just as seamless and easy to build as those for B2C shopping.
• The importance of offering a frictionless, omnichannel shopping experience that caters to any type of consumer — especially with in-person shopping back in full swing.
• How offering flexible payment solutions — like Buy Now, Pay Later — can encourage sales and ease the anxiety of making large purchases, even during times of economic uncertainty.

SPEAKERS

Fiona Norton
Senior Manager, Product Marketing
BigCommerce