Driving Down Customer Acquisition Cost by Integrating Content and Commerce
Custom content for BigCommerce by Retail Dive's Brand Studio
Although digital retail sales are growing rapidly, the digital boom isn’t translating into profits for many ecommerce retailers because of the rise in CAC. Competition from an influx of startups and established retailers going digital floods the market daily, making paid advertisements more expensive at the same time that “banner blindness” is leading consumers to ignore ads.
Our new playbook explains how content marketing coupled with a headless commerce structure can lower your CAC, increase revenue and turn occasional buyers into devoted loyalists. The playbook details:
An explanation of multiple factors influencing the rise of CAC
How to remove obstacles on the road to a customer clicking purchase
The specific benefits brands can expect from implementing a headless content marketing strategy
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