Doubling Down on First-Party Data While Navigating Evolving Privacy Standards

WEBINAR ON DEMAND
Duration: 30 minutes


Marketing as we know it is at a critical crossroads. Third-party cookie deprecation and ever-evolving consumer privacy laws are forcing marketers to rethink how they use data to understand and interact with consumers. As if this wasn’t enough, the looming recession is only exacerbating the need for digital transformation initiatives that drive efficiency, scalability, and growth.

This webinar explores how marketers can make the best use of their first-party customer data to increase their agility, deliver privacy-led customer experiences, and drive business outcomes. Attendees will also:

  • Get a first look at a company facing DTC marketing challenges in the current landscape
  • Learn why companies are turning to customer data platforms to enable organizational shifts towards using consented, first-party data as the backbone of their marketing strategies
  • Explore companies like Heineken, Mattel, and Belgian Cycling Factory leveraged their first-party data in new ways to transform customer relationships and grow their business
 

SPEAKERS  

Michele Szabocsik
VP of Product Marketing
BlueConic


Leena Jain
Chief Marketing Officer
Coravin

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