Digital Transformation Starts With DAM

Research by McKinsey & Company shows that only 70% of organizations succeed in digital transformation.

The companies that DO succeed have two things in common: the availability of self-service tech and the enablement of employees with access to information and digital assets.

These two key success factors are both things that digital asset management facilitates. The 2019 State of Branding report found that over 46% of brands plan to invest in DAM this year. These businesses plan to use technology to take market share, lower costs and deliver the most value to shareholders and customers.

The marketing executive's guide to digital transformation will help you develop strategies for inspiring digital ambition at your organization and show you why digital transformation starts with DAM.

 

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