WEBINAR ON DEMAND
Duration: 30 minutes

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Many retailers are caught in a vice grip when it comes to crafting a digital advertising strategy. It’s not just consumer shopping habits that are shifting, the technology that built today’s commerce is rapidly evolving too. In this environment of change, how do retail marketers make digital advertising an integral part of the modern customer journey while building a strategy agile enough to survive the next stage of commerce?

Ultimately, a new paradigm is needed to create meaningful advertising for today’s consumers. In this webinar, you’ll learn how to create a personalized, digital-first shopping experience for your customers, including:

• Why an “always on” strategy matters
• How to reshape the role of first-party data to improve advertising outcomes
• Strategies for leveraging third-party and first-party data together to unlock ecommerce growth and retention

SPEAKERS  

Cathy Chen
Vice President, Growth Marketing
Saks

Rory Mitchell
General Manager, Global Growth | Global Head of Sales and Revenue
Criteo