Deriving Outcomes From Digital Marketing Initiatives
Custom content for StackAdapt by studioID
Establishing key performance indicators (KPIs) allows you to focus on specific results, but measuring them helps you gauge your progress. So what’s the difference between ROI and ROAS, and what does it mean for marketing decision makers?
Online advertisers recognize the value of both ROI and ROAS, but revenue-based KPIs are not always easy to calculate. ROI poses a problem for agencies because many clients don’t share the profit margins of their goods and services. Agencies often find it’s easier to calculate ROAS. Still, data collection, analyses and attribution can create challenges. In this playbook, a deep dive into:
Why ROAS due diligence can be difficult
How agencies can gain from proving—and improving—ROAS
A practical look at calculating ROAS for a CPG brand and a retailer