Patients are now empowered consumers – people that shop for their care and demonstrate loyalty to brands. To get ahead, healthcare organizations like yours are expanding digital entry points, participating in M&A activity, and increasing focus on ensuring safety and privacy.

But as strategic patient experience initiatives grow, so does siloed, inaccurate, and incomplete data about your patients, which further prevents you from succeeding in delivering exceptional experiences for patients.

This whitepaper offers an in-depth review of:

• Patients as consumers
• How leading healthcare organizations are meeting new challenges
• How an oft-overlooked piece of the puzzle – patient matching – can become your secret weapon

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