Decoding Online Shopping:
Consumer Trends for E-commerce in 2024

ON DEMAND WEBINAR
Duration: 23 minutes‚Äč


In the dynamic world of online shopping, standing out from the crowd requires more than just a great product. It's about truly understanding your customers and catering to their unique needs and preferences.

Join AB Tasty for an exclusive webinar where they'll dive deep into their recent research report, Decoding Online Shopping: Consumer Trends for E-commerce in 2024, covering consumer preferences, exploring how they shop online, what keeps them coming back for more, and where they want to see improvements in e-commerce.

In this webinar, the team will

  • Explore how customers shop online and what factors influence their purchasing decisions
  • Identify the pain points and frustrations they face during the e-commerce experience
  • Understand what keeps customers coming back to your store (or drives them away)

Key Takeaways:

  • Personalized, smooth experiences are now the expectation and brands need to find new ways to raise the bar to keep customers coming back.
  • To thrive in 2024 and beyond, brands must continuously innovate and elevate their online experiences to meet and exceed evolving customer expectations or risk being left behind.
  • Brands can significantly enhance engagement and conversion rates by leveraging data-driven personalization such as tailored to deepen customer connections and foster long-term loyalty. 
 

SPEAKERS

Mary Kate Cash
Head of Growth Marketing, NA
AB Tasty


John Hughes
Head of Growth Marketing, United Kingdom
AB Tasty
 

 

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