Customer centricity is a core strategy to navigate tectonic industry changes, including the rapid adoption of EVs, ambitious decarbonization mandates, and a heightened emphasis on grid resilience and reliability. Utilities and grid operators need demand flexibility to achieve these goals—rates, programs, and price incentives are key tools to create that flexibility. Done well, rates provide a simple and elegant tool for utilities to deliver financial benefits to their customers while enhancing their ability to operate a clean, cost-efficient, and reliable grid.

Shareable digitized rates and a common enterprise rate platform allow utilities to collectively design, test, analyze, market, and bill complex rates. This playbook explores how utilities can leverage many of the capabilities of an enterprise rate platform and digitized rates. They will be able to: 

• Meet decarbonization mandates
• Effectively develop and implement utility rates
• Modernize the utility and make it more customer-centric

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