Data Collaboration is Essential for Personalized Marketing

Custom content for Snowflake by studioID

Enterprise marketing teams use about 52 marketing tools on average to manage advertising, content, social media and more. But despite all those tools, marketers find it extremely challenging to piece together complete customer profiles. Data is strewn and siloed throughout platforms, which limits teams from unlocking the full potential of data and creating personalized campaigns.

Using one source of truth, a data foundation, streamlines data between marketing teams and IT. This collaborative data makes messaging more robust and effective. Data-driven organizations can innovate quickly and deliver premium campaigns. In this playbook, learn how: 

  • Data foundations can unify customer information within and outside organizations.
  • Marketing teams and IT are aligning efforts to improve data quality.
  • Moving from data silos to data collaboration can leverage performance and increase digital penetration.


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