ON DEMAND WEBINAR
Duration: 18 minutes​

​The pressure on marketing teams to produce creative content, participate in new channels and trends at scale, and evolve their capabilities overnight is increasing. But doing so requires walking a financial tightrope to balance creative demand and headcount. In a traditional agency model or internal marketing organization, more projects lead to increased hiring costs, which introduces increased financial risk. The looming question is: What do you do if demand shifts?

​Design Pickle's Head of Marketing, Jennifer Osgood, will share insights on how to solve creative fluctuation and demand challenges, and explore how subscription models are becoming the new normal in this space.

​Attendees will learn:

• How to leverage a creative subscription model to expand your content capacity overnight, enabling you and your team to move faster
• How to evolve and future-proof your creative team
• How to budget for creative services in a predictable way in an unpredictable market

SPEAKER  

Jennifer Osgood
Senior Director of Marketing at Design Pickle