Creating the Right Omnichannel Strategy for Today’s Customers
Custom content for Criteo by studioID
When the pandemic started, some experts predicted that shoppers would never return to in-person shopping. And, while online shopping and browsing skyrocketed, consumer sentiment is nuanced and complicated. Some consumers want a return to normalcy — or at least some semblance of it. Others aren’t ready to return to in-person shopping, and there are still some that are comfortable shopping in person for some things but not for others.
To gain a better understanding about what consumers want and how to meet their needs, Criteo surveyed more than 230 of them in August 2020. In this playbook we’ll take a look at the results of that survey and uncover:
Consumer comfort levels with different aspects of essential and nonessential shopping
The need for short-term and long-term hyper-personalized omnichannel strategies
How to develop an omnichannel journey to optimize both the in-person and the online experience