Custom content for Mood Media by studioID

Could This One Type of Branding Save Traditional Banking?

Traditional banking institutions are facing an increasing wave of digitally native competition. And with 33% of customers likely to switch banks by 2024, the risk of falling behind — and becoming forgotten — is stronger than ever.

Experiential media — or sensory branding — creates immersive experiences by engaging consumers' five senses. These multisensory experiences, built with music, digital signage, and scent, could be the key to remaining relevant and forging long-term connections. Here are some of the ways experiential media taps into strategic sensory branding:

  • Audio: Music, messaging, and sound masking that solidifies a brands identity
  • Digital Signage: Visually appealing content that effectively communicates with customers
  • Scent: A powerful emotional tool that taps into customers' memory and emotion


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