Could This One Type of Branding Save Traditional Banking?
Traditional banking institutions are facing an increasing wave of digitally native competition. And with 33% of customers likely to switch banks by 2024, the risk of falling behind — and becoming forgotten — is stronger than ever.
Experiential media — or sensory branding — creates immersive experiences by engaging consumers' five senses. These multisensory experiences, built with music, digital signage, and scent, could be the key to remaining relevant and forging long-term connections. Here are some of the ways experiential media taps into strategic sensory branding:
Audio: Music, messaging, and sound masking that solidifies a brands identity
Digital Signage: Visually appealing content that effectively communicates with customers
Scent: A powerful emotional tool that taps into customers' memory and emotion