An increasing number of U.S.  consumers are looking at a plant-based diet as a sustainable form of living, with around 13% of all consumer data points related to sustainability also talking about plant-based foods.

And a recent survey found that 55% of global consumers were more likely to purchase packaged food such as potato chips and cookies if they included a sustainability claim. 

This new playbook highlights the importance of tracking, analyzing and understanding consumer attitudes about sustainable food and beverages. The playbook discusses:

• The strategy Hostess, the makers of iconic snacks like Twinkies, used to reduce waste and address climate change
• Recent reports and statistics surrounding emerging food trends about sustainability
• Why sustainability is all about consumer demand
• The importance of using data to identify trends and develop new products

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