An increasing number of U.S. consumers are looking at a plant-based diet as a sustainable form of living, with around 13% of all consumer data points related to sustainability also talking about plant-based foods.
And a recent survey found that 55% of global consumers were more likely to purchase packaged food such as potato chips and cookies if they included a sustainability claim.
This new playbook highlights the importance of tracking, analyzing and understanding consumer attitudes about sustainable food and beverages. The playbook discusses:
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