Consumer Preferences In an Online CPG Retail Experience

Custom content for Salsify by Food Dive's Brand Studio

WEBINAR ON-DEMAND
Duration: 1 hour

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As the CPG industry undergoes profound changes, consumer preferences and expectations are driving disruption for both brands and retailers. Furthermore, the continuous introduction of new platforms and consumer-facing technology affords shoppers more control of their buying experience than ever before.

In our new webinar, we'll examine how CPG brands have adapted to the rise of e-commerce sales, and what they are doing to address growing consumer demands. You'll also learn:

  • How the industry has (or has not) reacted to e-commerce
  • Ways your brand can tailor consumers’ digital experience to their interests, helping them decide on purchases
  • How to drive shopper engagement and loyalty online and in store
 

SPEAKERS  

Chris Kiertz
Senior Marketing Manager,
Salsify


John Carroll
former VP of eCommerce,
Coca-Cola Company

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