ON DEMAND WEBINAR
Duration: 24 minutes​

Learn from Salesforce's latest research, capturing data from US consumer goods decision makers, on how consumer goods leaders are thinking about critical topics within the industry. From the latest challenges and opportunities, expectations around efficiency and growth, shifts in consumer engagement and perspectives on data, this research makes available how leaders are navigating in uncertain times to grow their business profitably. Tune in to hear the findings from the research and how you can apply the findings to your own strategies to grow profitably.

Key Takeaways:

• How leaders expect to drive efficient growth through planning and execution across trade promotion and retail execution
• How leaders are investing to engage with consumers more effectively in relevant channels to build brand relevance
• How leaders can use data across all systems and sources across the entire business to fuel growth

SPEAKERS  

Hilary Englert
Senior Director of Consumer Goods
Salesforce
 

Michelle Grant
Director, Strategy and Insights, Retail and Consumer Goods
Salesforce