These days, successful retail brands are using consumer data to inform every decision they make, and they’re experiencing a slew of benefits because of it.
On the other hand, businesses that invest time looking backward at historical data to try to predict future consumer preferences often find they’re wasting money developing products no one want, as well as contributing to environmental waste when failed products are incinerated or sent to landfills. This playbook looks at how harnessing the power of new technology can help retailers inform their business future through things like:
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