Retail leaders know that the only constant in consumer behavior is change. Never has that fact been more evident than in recent months, as the US continues to lift pandemic restrictions. While people are returning to familiar activities, their perspectives have shifted since 2019. But the standard for sourcing consumer behaviors through third-party cookies is changing. Retailers must identify new ways to gather insights and deliver relevant marketing messages to their digitals base.

This survey report delivers extensive data on evolving consumer behaviors. Key takeaways include:

• What activities consumers most often say they will participate in during the second half of 2021
• The items consumers most anticipate buying in the second half of the year
• Consumer sentiment around retailers leveraging their browsing behavior to create personalized ads

​​