WEBINAR ON DEMAND
Duration: 1 hour

Manufacturers, F&B companies, and consumer brands are under growing pressure to share more data as regulations tighten and consumers demand transparency. 2D barcodes (QR codes) go beyond traditional UPCs, offering greater data capacity and opportunities to streamline operations, boost loyalty, and unlock valuable insights. With GS1 Digital Link technology, brands can also enhance direct-to-consumer engagement and first-party data collection.

Join Stephen Gryczka, Director of Strategy and Corporate Development at Markem-Imaje, to explore how to strategically integrate 2D barcodes for maximum ROI while meeting retailer and regulatory expectations. Attendees will learn:

• How evolving recommendations like Sunrise 2027 and growing demand for food traceability like FSMA are driving the shift to 2D barcodes.
• How 2D barcodes can be leveraged to enhance internal and external data management and sharing strategies.
• Why 2D barcodes create an opportunity to strengthen brand perception, conversion and loyalty among consumers.
• How to create a 2D barcode adoption strategy tailored for your business now while allowing for scalability.

SPEAKERS

Stephen Gryczka
Director, Strategy & Corporate Developement
Markem-Imaje
 

Michael Elfassy
​Customer Success Director
Blue Bite