Collaboration is the lifeblood of marketing…but marketing teams often struggle to work effectively and efficiently with internal and external partners. When working with other teams and entities—especially agencies and members of their organizations’ sales departments—marketers often experience misalignments and communication issues that stifle their success, ultimately diminishing the impact of their contributions to the business. 

For many marketers, it takes a shift in strategies and toolsets for them to reach their full potential as partners to sales and agency teams. After reading this playbook, you’ll understand how your marketing team can a become better, more collaborative partner with internal and external teams so you can unlock your full potential as partners, including how to:

• Establish clear goals and objective
• Communicate more effectively
• Streamline how you work together in real time

​