Cheat Codes for a Winning Product Launch:

Claiming Gold in the Digital Arena With Clarins and Rhone

ON DEMAND WEBINAR
Duration: 38 minutes

Unlock the secrets to a successful online product launch and captivating a new audience with our expert-led session from CX Circle NYC. Discover the power of brand awareness, innovative A/B testing strategies, and how to leverage digital experience analytics to ensure your product stands out in a crowded market – especially with Black Friday around the corner. Get ready to level up your launch game and achieve victory with proven tactics and insights from Clarins and Rhone.

Get an inside look at the homepage personalization tests from Rhone (what to show new vs existing users), three winning strategies from Clarins including exit intent overlays, and a fireside chat to wrap it up.

Bonus: See what we can learn from Taylor Swift as a master of the product launch + a musical rendition from Contentsquare.

Key takeaways:

  • What to consider when launching a new product including website rebrands, partnership strategies, early access, and testing
  • 10+ A/B testing, segmentation, and personalization tips for success (plus common pitfalls)
  • How Rhone successfully launched a women’s line and the steps they took to get there
  • Get Clarin’s website optimization strategy for increasing conversion rates, improving customer engagement and driving product discovery

SPEAKERS

Sarah Massey
Director of eCommere
Rhone


Edouard Madec
Director of eCommerce
Clarins


Dave Anderson
Head of Product Marketing and Strategy
Contentsquare


Caroline Black
Customer Success Manager
Contentsquare

WATCH NOW

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