In this playbook, studioID and No Kid Hungry explore five brand purpose best practices—with real-world examples from some of the nonprofit’s leading corporate sponsors—that have enabled companies to build affinity and awareness, and meet their business objectives, including: 

• Identify a cause that mirrors your values and resonates with your stakeholders
• Showcase storytelling
• Develop a multi-audience strategy
• Share your affiliation through multiple channels
• Evaluate your success through key measurements

​