Similar to influencer marketing, employee advocacy enables businesses to use the power of people – and their influential capacity – versus relying on ads, which are increasingly being ignored as users refine their social streams.

To get a better sense of the employee advocacy (EA) landscape, and to provide a comparative measure of how brands use this strategy, Social Media Today partnered with GaggleAMP to survey our community. More than 400 marketers responded, giving us an indicative pool to highlight trends and future opportunities.

The report provides an overview of the eye-opening discoveries we found, and what it means for your EA program, including:

• The current state of employee advocacy  
• The opportunities and benefits of employee advocacy
• Effective approaches to employee advocacy

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