Personalized promotions are often touted as the route to ever-rising levels of sales, profit and customer loyalty in the grocery industry. Rather than rely exclusively on mass promotions to drive traffic, promotions can be tailored to each customer through data collected from loyalty programs. If you give customers a sufficient discount or reward to change their shopping behavior, many will respond.
Twenty years after their first use in the grocery market, however, personalized promotions have not delivered real benefits to marketers, merchants and brands. But that’s about to change. In this playbook, learn how grocers and other high-frequency retailers can finally boost the bottom line in a consistent, scalable way. Experts discuss five key learnings that can unlock its potential, including:
Align the interests of customers, retailers and brands.
Automate the promotions process.
Attract an audience (“players”) with continuous, multi-week promotions built on brands.