Attribution is at a breaking point. With cookies crumbling, walled gardens limiting visibility, and customer journeys splintering across devices, legacy models no longer deliver the clarity marketers need. The result? Missed insights, wasted spend, and mounting pressure to prove ROI.

This industry outlook report reveals how attribution is being reimagined for today’s fragmented landscape—and how you can stay ahead. You’ll see how identity-first frameworks and AI-driven insights create a smarter, more adaptive approach to measurement. 

• You’ll also learn from real-world examples, including how one national retailer used modern attribution to generate $2.7M in incremental revenue. Inside you’ll find:
• How walled gardens and data loss distort measurement
• How identity-first frameworks unlock cross-channel clarity
   

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