A personal visit and a handshake were the favored way pharmaceutical companies nurtured relationships with healthcare providers for many years. But that was decades ago. Today, companies that still follow that model are falling behind. Nearly a third of healthcare systems say they plan to restrict sales rep access to HCPs.

At the same time, consumers are more educated about their health and more likely to do their own online research about diseases and therapeutics. In this playbook, we’ll explore how pharmaceutical companies can use digital channels to cultivate the highly personal, one-to-one relationships with HCPs that sales reps used to establish. You’ll find out:

• What an omnichannel marketing strategy is and why it’s important
• How this strategy enables you to deliver the right content at the right time, to meet varied and sometimes highly specialized needs
• The Four Ps of executing a successful omnichannel marketing strategy and why they’re essential

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