WEBINAR ON DEMAND
Duration: 1 hour
Register and we'll send you a link to the recording. ​

From digital commerce to multiple fulfillment and check-out options in-store, today’s shoppers have more choices than ever. These changes—along with heightened expectations for safety and efficiency—are forcing retailers to adapt quickly to the new reality of the shopper journey.

In this environment, how can retailers create disruption and engagement throughout the shopping experience to build bigger baskets? In this webinar, retail experts discuss how to create delightful disruptions that engage shoppers and create more customer loyalty, including strategies to:

• Incorporate innovative space planning into the shopper’s journey 
• Use data-driven insights to increase engagement
• Create experiences in store and online that meet the demands of shoppers today and in the future

SPEAKERS  

Gina M. Peterson
Senior Manager, Retail Experience
The Hershey Company

David B. Nolen
Vice President, U.S. Category Management & Shopper Insights
The Hershey Company

Trish Mielke
Sr. Manager, Holistic Captaincy
The Hershey Company